Privacy policy

Last updated: February 1, 2026

Shirt Framing operates this website and online store to provide customers with bespoke shirt framing and memorabilia‑framing services (the “Services”). Our store is hosted by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, make a purchase, or otherwise interact with us. If anything in this Privacy Policy conflicts with our Terms of Service, this Privacy Policy takes priority regarding how we handle your personal information.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.


1. Personal Information We Collect

“Personal information” means any information that identifies you or could reasonably be linked to you. We may collect the following categories of personal information depending on how you interact with us:

Contact Information

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

Payment & Transaction Information

  • Payment method details (processed securely by Shopify or your chosen payment provider)

  • Transaction history

  • Order details, returns, exchanges, cancellations

Account Information

  • Username and password (if you create an account)

  • Preferences and saved settings

Communications

  • Emails or messages you send to us

  • Customer service enquiries

Device & Usage Information

Collected automatically through cookies and similar technologies:

  • IP address

  • Browser type

  • Device identifiers

  • Pages viewed, time spent on site, and interactions with the website

Information from Service Providers

We may receive information from:

  • Shopify

  • Payment processors

  • Marketing platforms (e.g., Klaviyo, Meta)

  • Delivery partners


2. How We Use Your Personal Information

We use your information for the following purposes:

Providing and Improving Our Services

  • Processing orders and payments

  • Creating and managing your account

  • Fulfilling and delivering your framed products

  • Handling returns or exchanges

  • Personalising your shopping experience

  • Improving our website and services

Marketing and Advertising

  • Sending marketing emails (only with your consent)

  • Showing relevant ads on other platforms (e.g., Meta, Google)

  • Analysing customer behaviour to improve promotions

You can unsubscribe from marketing emails at any time.

Security and Fraud Prevention

  • Verifying your identity

  • Detecting and preventing fraudulent or malicious activity

  • Keeping our website secure

Customer Support

  • Responding to enquiries

  • Providing updates about your orders

Legal Obligations

  • Complying with UK law

  • Responding to lawful requests from authorities

  • Maintaining business records


3. How We Share Your Personal Information

We may share your information with:

Service Providers

Including:

  • Shopify (store hosting and checkout)

  • Payment processors

  • Delivery couriers

  • IT and analytics providers

  • Email and marketing platforms

These providers only use your information to perform services on our behalf.

Business Partners (Marketing & Advertising)

For example:

  • Meta

  • Google

  • Klaviyo

They use your information according to their own privacy policies.

When You Direct Us To

Such as:

  • Social media integrations

  • Shipping instructions

Legal or Business Reasons

  • If required by law

  • To protect our rights

  • In the event of a business transfer (e.g., merger or sale)


4. Relationship with Shopify

Our store is hosted by Shopify. Shopify processes some of your personal information to operate and improve the platform.

Shopify may also use aggregated data from across merchants to improve its services. In these cases, Shopify is responsible for that processing.

You can learn more about how Shopify handles your data here: https://privacy.shopify.com/en


5. Third‑Party Websites

Our website may contain links to third‑party sites. We are not responsible for their privacy practices or content. You should review their privacy policies before providing any personal information.


6. Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided information to us, please contact us so we can delete it.


7. Security and Data Retention

We take appropriate technical and organisational measures to protect your information. However, no system is completely secure.

We retain your personal information only as long as necessary to:

  • Provide our Services

  • Comply with legal obligations

  • Resolve disputes

  • Maintain business records


8. Your Rights (UK GDPR)

If you are located in the UK or EEA, you have the following rights:

Right to Access

Request a copy of the personal information we hold about you.

Right to Rectification

Request corrections to inaccurate or incomplete information.

Right to Erasure

Request deletion of your personal information in certain circumstances.

Right to Restrict Processing

Ask us to limit how we use your information.

Right to Object

Object to certain types of processing, including direct marketing.

Right to Data Portability

Request a copy of your data in a structured, machine‑readable format.

Right to Withdraw Consent

If we rely on consent (e.g., marketing emails), you may withdraw it at any time.

To exercise your rights, contact us using the details below. We may need to verify your identity before responding.


9. Complaints

If you have concerns about how we handle your data, please contact us first so we can resolve the issue.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).


10. International Transfers

Your information may be transferred outside the UK or EEA. When this happens, we use approved safeguards such as Standard Contractual Clauses to ensure your data remains protected.


11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.


12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Shirt Framing (Mounted Memories Ltd) Email: sales@shirtframing.co.uk Address: Shaves Wood Lane, Albourne, Hassocks, BN6 9DY, UK Company Registration No.: 07108365 VAT No.: 360708504